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Use the associated EXCEL file to implement your linear programming procedures. When you run the linear programming, choose TV Ads (TV) Magazine Ads (M) Sunday

Use the associated EXCEL file to implement your linear programming procedures. When you run the

linear programming, choose

image text in transcribed
TV Ads (TV) Magazine Ads (M) Sunday Supplement (SS) Number of 1,500 500 500 Cost Per Ad ($Thousands) Total Budget Budget Available TV Ads (TV) Magazine Ads (M) Sunday Supplement (SS) Ad Budget 250 100 100 450 S 3,500 Planning Budget 100 50 50 200 1,500 Total Number of Ads TV Ads (TV) Magazine Ads (M) Sunday Supplement (SS) Total Number of Potential Customers 5 10 10 17500 S Max TV Spots 5

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