Use the below article and hypothetical scenario to write a creative brief (using template provided) and create a digital media plan (using template provided)

Scenario & Background:

• Read this article on the "Behind Kimpton Hotels' Complete Digital Overhaul"http://skift.com/2014/07/16/kimpton-hotels-revamps-its-digital-presence-with-new-website/#3(Links to an external site.)
• The article reviews how Kimpton hotel re-launched their consumer hotel booking site as well as their blog (https://www.kimptonhotels.com/blog/(Links to an external site.))
• The fictional scenario is this: Kimpton hotel wants to drive increased traffic to their new site. They have $15,000 for media and you need to write a creative brief and have a media plan to meet their goal of driving increased traffic (creative production is not included in this and doesn't need to be accounted for).

Things to consider for the Creative Brief: (use creative brief template provided here):

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