Use the following information to answer questions Q22 - Q23 Connector PDA did a marketing research study on what consumers were looking for from PDAs. Consumers were asked how important they think about 4 PDA features, rated from 1 (not at all important) to 7 (very important). These 4 features are: Features Description Office How important is it for you to complete office related functions on function your PDA? Info transfer How important is it for you to transfer information timely using your PDA? MMedia How important is it for you to use multimedia features, e.g., playing music, video and games on your PDA? Ergonomic How important is it for you to have a PDA that is not bulky? They were also asked about their WTP (in AUD) for the PDA device that they want: WTP What is the maximum price you would like to pay for the PDA device with all the features you need? C Based on the needs data. three ments were found to be the most reasonable classification. A PAM cluster analysis was conducted: Results from the PAM cluster analysis Cluster Cluster Cluster TOTAL Size 175 300 25 500 Relative Size 35.0% 60.0% 5.0% 100.0% Cluster averages of bases Cluster Cluster Cluster TOTAL Office function 4.84 4.02 1.28 1.52 Info transfer 4.96 4.11 4.19 1.69 MMedia 3.36 4.54 3.96 4.02 Ergonomic 4.09 3.94 5.09 4.46 WTP 251.6 153.3 452.7 285.9 We also know that the marginal cost of a Connector PDA is $100. Which segment fits the following statement best: "it is most likely that they use the PDA to get their work done?? Select one: O a Cluster 1 O b. Cluster 2 O c Cluster 3 Based on potential profit only. which segment is the most attractive? Select one: O a Cluster 1 O b. Cluster 2 c Custer 3