Use the following information to answer the next $4$ questions.

Sony and Samsung must each decide which technology to utilize in building their new smart television sets: either Alpha technology or Beta technology. Sony has a technological advantage in using Alpha technology and Samsung has a technological advantage in using Beta technology. The payoff table below shows the profit outcomes for both firms in the various possible technology choice outcomes:

Samsung's technology

Alpha Beta

Sony's

technology Alpha A

$$16,$ $$12$ B

$$11,$ $$10$

Beta C

$$9,$ $$8$ D

$$13,$ $$15$

Payoffs in billions of dollars of profits

Question $39(2$ points$)$

Suppose that the technology decision must be made simultaneously. Which cell$($s$)$ are Nash equilibrium cell$($s$)?$

Question $39$ options:

Cell A

Cell D

Cells A and D

Cells B and C

None of the cells are Nash equilibria.

Question $40(2$ points$)$

Suppose that the technology decision will be made sequentially, and Sony makes a strategic commitment to one of the technologies so that Sony makes the first move. Sony will choose $\_\_\_\_\_$ and Samsung will choose $\_\_\_\_\_.$

Question $40$ options:

Alpha; Alpha

Alpha; Beta

Beta; Alpha

Beta; Beta

Question $41(2$ points$)$

Suppose that the technology decision will be made sequentially, and Samsung makes a strategic commitment to one of the technologies so that Samsung makes the first move. Samsung will choose $\_\_\_\_\_$ and Sony will choose $\_\_\_\_\_.$

Question $41$ options:

Alpha; Alpha

Alpha; Beta

Beta; Alpha

Beta; Beta

Question $42(2$ points$)$

Does either firm have a first$-$mover advantage?

Question $42$ options:

Yes, Sony has a first$-$mover advantage; Samsung does not.

Yes, Samsung has a first$-$mover advantage; Sony does not.

Both Sony and Samsung have first$-$mover advantages.

Neither Sony nor Samsung have first$-$mover advantages.

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