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use the following link to compute the following 16 ratios for Alphabet Inc. LINK - https://www.sec.gov/Archives/edgar/data/1652044/000165204418000007/goog10-kq42017.htm#sED35F0F0C5D48853983C78DBC5220BE3 RATIOS: for each ratio provide a generic description or

use the following link to compute the following 16 ratios for Alphabet Inc.

LINK - https://www.sec.gov/Archives/edgar/data/1652044/000165204418000007/goog10-kq42017.htm#sED35F0F0C5D48853983C78DBC5220BE3

RATIOS: for each ratio provide a generic description or what each ratio means. Also, state whether or not a higher or lower ratio is preferable (or what is depends upon)

  1. Earnings per Share of Common Stock
  2. Current Ratio
  3. Gross Profit Rate
  4. Profit Margin
  5. Inventory Turnover
  6. Days in Inventory
  7. Accounts Receivable Turnover
  8. Average Collection Period
  9. Asset Turnover
  10. Return on Assets (ROA)
  11. Debt to assets Ratio
  12. Times Interest Earned Ratio
  13. Dividend Yield[For the purposes of this ratio, use Yahoo Finance to look up current dividend per share and stock price; just note the date that you looked up this information.]
  14. Return on Common Stockholders' Equity (ROE)
  15. Free cash flow
  16. Price-Earnings Ratio [For the purpose of this ratio, look up the market price per share as of December 29, 2017 for Alphabet Inc]

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