Use the following table with statistics about the cereal industry for Problem. In some cases, you will need to carefully review the information in the table to get the correct answers. Comparisons between Kellogg Company and General Mills Top-Selling Cereal Market Share in Cereal Industry 34 percent Number of Employees Headquarters CEO Annual Salary Main Products Newly Introduced Products North American Revenues Worldwide Revenues Worldwide Advertising Expenses Net Sales Percentage to Walmart Negative Media Attention Kellogg Company (K) Special K Least Nutritious Children s Cereals (NPI is a nutritional ranking for cereals ranging from 34 [worst] to 72 [best] and Issued by the Rudd Center.) Yogurt Sales 30,900 Battle Creek, Michigan $11.5 million Ready-to-eat cereals, cookies, toaster pastries, cereal bars, frozen waffles, and meat alternatives Special K crackers, fruit crisps, and chocolate pretzel bars. New Special K flavors such as cinnamon pecan, fruit and nut clusters, and blueberry 677 percent of total revenues $12.5 billion $1.1 billion 44 percent Product recalls due to potential salmonella contamination Corn Pops (NP: 35.8); Froot Loops (NPL 38.0 Apple Jacks (NP: 40.0) NA General Mills (GM) Cheerios 31 percent 33,000 Minneapolis, Minnesota $111 million Ready-to-eat cereals, yogurt, ready- to-serve soup, dry dinners, frozen vegetables, dough products, baking mbes, frozen pizza, snacks Chocolate Cheerios, Yoplait Delights yogurt parfaits, Wanchal Ferry frozen foods, Betty Crocker gluten-free dessert mixes, new Hoogen-Dazs ice cream flavors 816 percent of total revenues $14.8 bilion $908 million 30 percent Ammonia leaks at its manufacturing facilities Reese s Puffs (34.0% Golden Grahams (36.0x Lucky Charms (36.0) Cinnamon Toast Crunch (36.6) Trix (38.0): Count Chocula (380) General Mills yogurt brands include Yoplait, Trix, Yoplait Kids, Go-GURT, Fiber One, YoPlus, and Whips! Approximately $1.5 billion in yogurt sales Other statistics about the breakfast cereal industry: Approximately two-thirds of all cereals are sold with a deal (discounts, coupons) The total cereal market in the United States is approximately $9 billion. Gross profit margins in the breakfast cereal industry average between 40 percent and 45 percent . The global cereal market is approximately $28.7 bilion. The ten cereals most marketed on TV to children are the following (company and percentage of sugar content displayed in parentheses: 1. Cinnamon Toast Crunch (GM: 33 percenty: 2. Honey Nut Cheerios (GM, 32 percent 3. Lucky Charms (GM: 41 percent; 4. Cocoa Puffs (GM: 44 percent 5. Trix (GM: 38 percent: 6. Frosted Flakes K; 37 percents 7. Fruity and Cocoa Pebbles (Post 37 percenty 8. Reese s Puffs (GM: 41 percent; 9. Com Pops (K: 41 percent) 10. Froot Loops (K: 41 percent. Avoid Redundancy Revise each of the following sentences to eliminate redundancy. A. Discount coupons for select Kellogg s cereals contain rebates of between 10 and 20 percent that can save you money. B. Kellogg Company definitely needs to view crisis communications for the salmonella outbreak as absolutely necessary. C. Please make advance reservations for the bloggers conference hosted at General Mills to see how you can connect and cooperate together with other corporate bloggers.