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Use the globalEDGE website (globaledge.msu.edu) to complete the following exercises: 1. Entrepreneur magazine annually publishes a ranking of the top global franchises. Provide a list
Use the globalEDGE website (globaledge.msu.edu) to complete the following exercises:
1. Entrepreneur magazine annually publishes a ranking of the top global franchises. Provide a list of the top 25 companies that pursue franchising as their preferred mode of international expansion. Study one of these companies in detail, and describe its business model, its international expansion pattern, desirable qualifications in possible franchisees, and the support and training the company typically provides.
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