Use the info below to create a marketing plan for new vegan product addition to A&W product line. Target is millennials who are vegan or want to be healthy

I. Type of new product

II. Type of innovation

III. Description of: Core product (basic benefits to the customer) Actual product (features, package, label, brand name, quality, appearance) Augmented product (warranties, service components etc.)

IV. Product strategy

V. Brand strategy

VI. Stage of product life cycle