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USE THE INFORMATION BELOW TO RESPOND TO QUESTIONS 1 THROUGH 6 IN THIS SECTION - Maxwell Bogue is the President and Co-Founder of 3Doodler -

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USE THE INFORMATION BELOW TO RESPOND TO QUESTIONS 1 THROUGH 6 IN THIS SECTION - Maxwell Bogue is the President and Co-Founder of 3Doodler - the worlds' first 3D pen is reviewing the Profit and Loss Statement for the Fiscal Year 2021 22. - He is pleased to note that 3Doodler has struck a deal to get the 3Doodler on Target shelves during the 2022 holiday season. - The news is great all around, the marketing initiatives undertaken by the company are rapidly increasing operational costs that their revenues will likely not be able to sustain for a very long time unless the company's revenues and profitability is significantly increased. - The Profit and Loss Statement for the fiscal year 2021-22 is presented below for your reference: 3Doodler Financials SalariesandOtherOverheadsRent,andRelatedCostsRawMaterialCostsMachineryCostsShippingCosts(PerUnit)WebsiteDevelopmentCostsEmployeeandSalesTeamBonuses(Percentage)TradeshowAttendanceOnlineAdvertisingCostsPackagingCostsTotalSalesRevenuesGrossProfit$2,500,000$1,750,000$9,000,000$4,500,000$8,50$1,500,0009%$1,300,000$3,500,000$2,750,000$52,500,000$43,500,000300,000 Customer Information Average Customer Churn Rate 0.30 Average Contribution per Customer $145.00 Free Plastic Refills $25 5. Calculate 3Doodler's profit impact in US Dollars in 2021-22. (3 Points) 6. If 3Doodler offered all new customers free plastic for the 3D printing pen worth $50, calculate the Customer Lifetime Value of the typical 3Doodler customer. (2 Points) USE THE INFORMATION BELOW TO RESPOND TO QUESTIONS 1 THROUGH 6 IN THIS SECTION - Maxwell Bogue is the President and Co-Founder of 3Doodler - the worlds' first 3D pen is reviewing the Profit and Loss Statement for the Fiscal Year 2021 22. - He is pleased to note that 3Doodler has struck a deal to get the 3Doodler on Target shelves during the 2022 holiday season. - The news is great all around, the marketing initiatives undertaken by the company are rapidly increasing operational costs that their revenues will likely not be able to sustain for a very long time unless the company's revenues and profitability is significantly increased. - The Profit and Loss Statement for the fiscal year 2021-22 is presented below for your reference: 3Doodler Financials SalariesandOtherOverheadsRent,andRelatedCostsRawMaterialCostsMachineryCostsShippingCosts(PerUnit)WebsiteDevelopmentCostsEmployeeandSalesTeamBonuses(Percentage)TradeshowAttendanceOnlineAdvertisingCostsPackagingCostsTotalSalesRevenuesGrossProfit$2,500,000$1,750,000$9,000,000$4,500,000$8,50$1,500,0009%$1,300,000$3,500,000$2,750,000$52,500,000$43,500,000300,000 Customer Information Average Customer Churn Rate 0.30 Average Contribution per Customer $145.00 Free Plastic Refills $25 5. Calculate 3Doodler's profit impact in US Dollars in 2021-22. (3 Points) 6. If 3Doodler offered all new customers free plastic for the 3D printing pen worth $50, calculate the Customer Lifetime Value of the typical 3Doodler customer. (2 Points)

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