Use the information in the Green Ox case to solve this assignment. The following Table is reproduced from Table 2 in the case ip 4) for your convenience Price for 20-ounce bottle Sports-Drink Consume $119 30.99 30.79 10.59 $0.39 25% Because the unit cost for Green Dui's new sports beverage is higher than that of other sports drinks or antioxidant pills Green Ox initially plans to charge $119 for the new drink. However, after receiving the marketing research information Green On management wants to pick a price level to maximize the total gross contribution Green Da wilupeladitional grocery rowers to reach sports drink consumers and will offerretalers the same maluptate on cost as that offered by Croe Ade a. Each time Green Oxlowers the price to the next level, demand changes. At which price level (see table above is the demand elasticity most elastic? (5 points, show all your work) b. At what price level will gross profit be maximized if the target market is Sports-Drink Consumers only? (5 points) What is the gross profit at that price level? (5 points) Show all your work! c. It is said that when demand is elastio, lowering the price will lead to an increase in proti Do you agree with such a statement? Why or why not? (5 points) (Hint Uselesults from the table you created when polving aandbar quantive evidence for your position) Table 1. Cost and prices for 20-ounce bottles. Croc Adc Sport-Ade $0.79 $0.68 PowerBoost Retail price $0.62 Manufacturer's price $0.60 $0.45 $0.40 Unit cost to manufacturer $0.15 $0.15 $0,15 Source: Created by author. Table 2. Predicted Green Ox trial rates among sports-drink consumers, antioxidant pill consumers, and V7 consumers. Price for 20-Ounce Sports-Drink Antioxidant Pill V7 Consumers Bottle Consumers Consumers $1.19 8% $0. 99 1 5% 2% $0.79 20% 20% $0.59 22% 25% 5% $0.39 25% 30% 6% Flavor Table 3. Preferences for potential flavors: Indicated flavor was favorite. Sports-Drink Antioxidant V7 Consumers Consumers Consumers Yellowknife 34% 20% 12% Jasper Mountain 31% 17% 24% Whistler 25% 20% 10% Alberta Bound 10% 21% 50% Yukon Gold 17% 22% Source Created by author Use the information in the Green Ox case to solve this assignment. The following Table is reproduced from Table 2 in the case ip 4) for your convenience Price for 20-ounce bottle Sports-Drink Consume $119 30.99 30.79 10.59 $0.39 25% Because the unit cost for Green Dui's new sports beverage is higher than that of other sports drinks or antioxidant pills Green Ox initially plans to charge $119 for the new drink. However, after receiving the marketing research information Green On management wants to pick a price level to maximize the total gross contribution Green Da wilupeladitional grocery rowers to reach sports drink consumers and will offerretalers the same maluptate on cost as that offered by Croe Ade a. Each time Green Oxlowers the price to the next level, demand changes. At which price level (see table above is the demand elasticity most elastic? (5 points, show all your work) b. At what price level will gross profit be maximized if the target market is Sports-Drink Consumers only? (5 points) What is the gross profit at that price level? (5 points) Show all your work! c. It is said that when demand is elastio, lowering the price will lead to an increase in proti Do you agree with such a statement? Why or why not? (5 points) (Hint Uselesults from the table you created when polving aandbar quantive evidence for your position) Table 1. Cost and prices for 20-ounce bottles. Croc Adc Sport-Ade $0.79 $0.68 PowerBoost Retail price $0.62 Manufacturer's price $0.60 $0.45 $0.40 Unit cost to manufacturer $0.15 $0.15 $0,15 Source: Created by author. Table 2. Predicted Green Ox trial rates among sports-drink consumers, antioxidant pill consumers, and V7 consumers. Price for 20-Ounce Sports-Drink Antioxidant Pill V7 Consumers Bottle Consumers Consumers $1.19 8% $0. 99 1 5% 2% $0.79 20% 20% $0.59 22% 25% 5% $0.39 25% 30% 6% Flavor Table 3. Preferences for potential flavors: Indicated flavor was favorite. Sports-Drink Antioxidant V7 Consumers Consumers Consumers Yellowknife 34% 20% 12% Jasper Mountain 31% 17% 24% Whistler 25% 20% 10% Alberta Bound 10% 21% 50% Yukon Gold 17% 22% Source Created by author