Question
Use the Internet to research and identify 10 ads that have used subliminal messages, prepare for these ads. Is it very easy for consumers to
Use the Internet to research and identify 10 ads that have used subliminal messages, prepare for these ads. Is it very easy for consumers to identify these hidden messages? What effect do they have if any? If not, why do you think advertisers use them?
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International marketing
Authors: Philip R. Cateora, Mary C. Gilly, John L. Graham
15th Edition
9789339204464, 9780073529943, 9339204468, 007352994X, 978-0077446956
