Use the newly created range names to create a formula to calculate Gross Profit (cell B12) and Net Profit (cell B13). Create a new worksheet named Range Names, paste the newly created range name information in cell A1, and resize the columns as needed for proper display. Mac users, use the Insert menu to insert a new worksheet and paste the range names. On the Direct Marketing worksheet, use Goal Seek to determine the optimal click rate in order to earn a $5,000 net profit. Starting in cell E4. Complete the series of substitution values ranging from 2% to 6.5% at increments of . 50% vertically down column E. Enter references to the Gross Profit and Net Profit in the correct location for a one-variable data table. Apply custom number formats to display Gross Profit in cell F3 and Net Profit in cell G3. Copy the response rate substitution values from the onevariable data table, and then paste the values starting in cell 14. Type 10000 in cell J3. Complete the series of substitution values 3 from 10000 to 40000 at 5000 increments. Enter the reference to net profit formula in the correct location 4 for a two-variable data table. Complete the two-variable data table and format the results with 7 Accounting Number Format with two decimal places.t Apply a custom number format to make the formula reference 3 appear as Net Profit. Make the Direct Marketing 2 worksheet active. Create a 4 scenario named Best Case, using Number of Ads and Click Rate. Enter these values for the scenario: 40000 , and 6.5%. Create a second scenario named Worst Case, using the same 4 Create a third scenario named Most Likely, using the same changing cells. Enter these values for the scenario: 10000 , and 6.83%. Generate a scenario summary report using Gross Profit and Net 4 Income. Return to the Direct Marketing 2 worksheet. Load the Solver add-in if it is not already loaded. Launch Solver and set the objective to calculate a net profit of $20,000. Use Number of Ads and Click Rate (B4:B5) as changing variable cells. Set a constraint to ensure Number of Ads purchased is less 2 than or equal to 40,000 . Set a constraint to ensure Click Rate is less than or equal to 7%. (Mac users should enter the value in decimal form. Example .07) Solve the problem. Generate the Answer Report. 3 Direct Marketing Use the newly created range names to create a formula to calculate Gross Profit (cell B12) and Net Profit (cell B13). Create a new worksheet named Range Names, paste the newly created range name information in cell A1, and resize the columns as needed for proper display. Mac users, use the Insert menu to insert a new worksheet and paste the range names. On the Direct Marketing worksheet, use Goal Seek to determine the optimal click rate in order to earn a $5,000 net profit. Starting in cell E4. Complete the series of substitution values ranging from 2% to 6.5% at increments of . 50% vertically down column E. Enter references to the Gross Profit and Net Profit in the correct location for a one-variable data table. Apply custom number formats to display Gross Profit in cell F3 and Net Profit in cell G3. Copy the response rate substitution values from the onevariable data table, and then paste the values starting in cell 14. Type 10000 in cell J3. Complete the series of substitution values 3 from 10000 to 40000 at 5000 increments. Enter the reference to net profit formula in the correct location 4 for a two-variable data table. Complete the two-variable data table and format the results with 7 Accounting Number Format with two decimal places.t Apply a custom number format to make the formula reference 3 appear as Net Profit. Make the Direct Marketing 2 worksheet active. Create a 4 scenario named Best Case, using Number of Ads and Click Rate. Enter these values for the scenario: 40000 , and 6.5%. Create a second scenario named Worst Case, using the same 4 Create a third scenario named Most Likely, using the same changing cells. Enter these values for the scenario: 10000 , and 6.83%. Generate a scenario summary report using Gross Profit and Net 4 Income. Return to the Direct Marketing 2 worksheet. Load the Solver add-in if it is not already loaded. Launch Solver and set the objective to calculate a net profit of $20,000. Use Number of Ads and Click Rate (B4:B5) as changing variable cells. Set a constraint to ensure Number of Ads purchased is less 2 than or equal to 40,000 . Set a constraint to ensure Click Rate is less than or equal to 7%. (Mac users should enter the value in decimal form. Example .07) Solve the problem. Generate the Answer Report. 3 Direct Marketing