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Use the PESTEL analysis method explained below to answer the following question shown below. Know the Components of PESTEL Analysis before you answering the questions
Use the PESTEL analysis method explained below to answer the following question shown below. Know the Components of PESTEL Analysis before you answering the questions from this case. PESTEL analysis is an important and widely used tool that helps show the big picture of a firm's external environment, particularly as related to foreign markets. PESTEL is an acronym for the political, economic, sociocultural, technological, environmental, and legal contexts in which a firm operates. A PESTEL analysis helps managers gain a better understanding of the opportunities and threats they face; consequently, the analysis aids in building a better vision of the future business landscape and how the firm might compete profitably. This useful tool analyzes for market growth or decline and, therefore, the position, potential, and direction for a business. When a firm is considering entry into new markets, these factors are of considerable importance. Moreover, PESTEL analysis provides insight into the status of key market flatteners, both in terms of their present state and future trends. Firms need to understand the macro-environment to ensure that their strategy is aligned with the powerful forces of change affecting their business landscape. When firms exploit a change in the environmentrather than simply survive
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