Use the PESTEL Framework and apply it to the country Columbus. Select one of the following two firms (KIA, BMW) and use your PESTEL analysis to recommend which of these companies should invest in your country. Explain why. Here is a PESTEL TEMPLATE.

		Politica/Legal	Economic	Sociocultural	Technological	Environmental
	+
	+	Positive items go here
Columbus	.
	-
	-	Negative items go here
	.
	+	Items that promote doing business in a country are in general positive factors
	-	Items that increase the risk of doing business in a country are in general negative