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Use the provided excel file for answering the questions. Case 1 : Tahina company Tahina is a company that specializes in producing Tahini sauce. Their
Use the provided excel file for answering the questions.
Case
: Tahina company
Tahina is a company that specializes in producing Tahini sauce. Their products are based on high
quality ground sesame paste mixed with water. To make the final product, they add lemon juice, garlic and fresh parsley. Their goal is to set prices such that their profit is maximized, while making sure they meet their customers
demand
Their two main products are White tahini and Green tahini. Preparing
gallon of White tahini sauce requires
gallons of sesame paste,
garlic cloves,
cups of fresh lemon juice and
table spoons of fresh parsley. Preparing
gallon of Green tahini sauce requires
gallon of sesame paste,
garlic cloves,
cups of fresh lemon juice and
table spoons of fresh parsley.
To maintain high
quality production, the company relies on daily supply of fresh ingredients, which contains
gallons of sesame paste,
garlic cloves,
cups of fresh lemon juice and
table spoons of fresh parsley. Production cannot exceed
gallons a day.
Tahina company has a strong position in the market, but demand is sensitive to price. Tahina
s marketing consultant has come up with the following demand curves:
White tahini Demand
in gallons
White tahini price per gallon
Green tahini Demand
in gallons
Green tahini price per gallon
The company
s unit costs are $
per one gallon of White tahini and $
per one gallon of Green tahini.
What are the decision variables?
What is the objective?
Maximize
minimize the objective?
What are the constraints?
Set the problem in spreadsheet
Problem
and solve it
What is your solution?
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