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Read the HBR article "Pricing Policies for New Products" by Joel Dean. The article is a classic HBR article and a must read. Joel Dean was an economist best known for his contributions to corporate finance theory in general, and the area of capital budgeting in particular. Although the article was written in 1976, the concepts of estimating demand, and pricing strategies of price skimming and market penetration, are timeless and still quite relevant today. After reading, think about pricing strategies, what strategies remain relevant today and what has changed? Discuss your thoughts on pricing and pulling examples.