Use Yoro NAturals and Riipen Company Both Seperately.

Important Links/Resources:

• https://hbr.org/2017/04/strategic-choices-need-to-be-made-simultaneously-not-sequentially
• https://www.ideatovalue.com/inno/nickskillicorn/2021/06/how-to-set-a-strategy-using-the-cascade-of-choices-framework/
• Playing to Win: How Strategy Really Works by: A.G. Lafley, Roger Martin

Introduction and Scope

Company Name
Company Representative
Company Website
Team Assignment Scope

Industry Overview

Political
Economic
Socio-Cultural
Technology
Legal
Environment

Discussion

Competitive Landscape

Direct Competitor #1
	Website
	Products/Services
	Target Customers
	Geographic Reach
	Key stakeholders
	Strengths
	Weaknesses

Direct Competitor #2
	Website
	Products/Services
	Target Customers
	Geographic Reach
	Key stakeholders
	Strengths
	Weaknesses

Direct Competitor #3
	Website
	Products/Services
	Target Customers
	Geographic Reach
	Key stakeholders
	Strengths
	Weaknesses

SWOT

Strengths
Weaknesses
Opportunities
Threats

Strategy Formulation using Strategy Choice Cascades Framework

Winning Aspiration and Goals

Aspiration/Vision
Long Term Goal(s)
Near-Term Goal(s)

Winning Playground:

Target Customers
Geographic Reach/Target
Marketing Channel(s)
Distribution Channel(s)
Products/Services

Discussion: Winning Playground

Winning Strategy

Strategy
Value Net
Resource Based View
Diversification Opportunities
Unique Value Proposition

Discussion: Winning Strategy

Winning Capability

Value Chain Analyses

Inbound
Operations
Outbound
Marketing & Sales
Service
Key Stakeholders: Internal
Key Stakeholders: External

Discussion: Value Chain Analyses

Discussion: Winning Capability

Winning Management Systems

General Administration	< What aspects of leadership, information technology and relationships with internal and external stakeholders needs to be enhanced to manage a successful implementation of the proposed strategy. Please explain and tie it into your overall analyses>
	KPIs	< What key performance indicators (KPIs) need to be implemented to manage a successful implementation of the proposed strategy. Please explain>
	Environmental Monitoring	< What aspects of the environment (external) needs to be monitored and how often to manage a successful implementation of the proposed strategy. Please explain and tie it into your overall analyses>
HR
R&D
Procurement

Discussion: Winning Management Systems

Recommendations

Please list your recommendations in order of priority and be sure to tie this into the overall paper. You can delete or add rows as you see fit.

1
2
3
4

Figures and Charts

End References

Appendices