Use your 30-day free student access to SEMRush (acquired in the practice assignment this week) and Google Trends(Links to an external site.) to explore and share trending data regarding a company or organization you work for, have worked for, or would be interested in working for - Note, this can be a large or mid-sized for-profit company, non-profit organization, or your own blog or Etsy business (all of these are just examples of a wide range of options). The goal is for you to share two insights with the class in this discussion as a result of your ability to make meaning out of data you found on the web.

Netflix.Inc

(1) the industry, company, domain name, and 2 or 3 key competitors you are exploring, (2) the two marketing analytics research questions you were you exploring (e.g., keyword optimization, source authority, et. al.), and (3) a sentence or two regarding the pros and cons of Google Trends compared to SEMRush for making meaning out of web-based data.