Question
Use your own creativity. Make description for a campaign similar to Apple's Think Differently for ANY PRODUCT YOU CHOOSE that demonstrates your understanding of Institutional
Use your own creativity. Make description for a campaign similar to Apple's "Think Differently" for ANY PRODUCT YOU CHOOSE that demonstrates your understanding of Institutional Advertising AND includes a promotional element that informs, or persuades, or reminds.
Background on situation
oLook at a You Tube video describing an Apple campaign
oYou may want to do own research on how Apple's campaign performed
ohttps://www.youtube.com/watch?v=kshIWIc15yg
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Business research methods
Authors: William G Zikmund, Barry J. Babin, Jon C. Carr, Mitch Griff
8th Edition
978-032432062, 0324320620, 1439080674, 978-1439080672
