Question
Used mainly to get supermarket chains to handle new products, a producer (i.e. Nestle) might offer a retailer (i.e. Safeway Corp.) cash or free merchandise
Used mainly to get supermarket chains to handle new products, a producer (i.e. Nestle) might offer a retailer (i.e. Safeway Corp.) cash or free merchandise to stock a new item. This is called:
A shove allowance
A brokerage allowance
A shelf allocation
A slotting allowance
A trade allowance
Step by Step Solution
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The correct term for this practice is slotting all...
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International Marketing And Export Management
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr
8th Edition
1292016922, 978-1292016924
