User

Design a rewards program for a hypothetical local franchise of a yoga studio $(60$ pts$).$

a$.$ Describe your target market segment

b$.$ Give a detailed description of your rewards program design $($based on your target segment and

potential subgroups in your target segment$)$ make your rewards program as elaborate or simple as

you think is necessary to derive maximum engagement for consumers in your target segment

c$.$ Describe how your program balances intrinsic and extrinsic rewards

d$.$ Based on lecture, what two different types of extrinsic rewards can be used and under what

conditions are they most effectively used?

i$.$ Choose $2$ specific extrinsic rewards that might be optimal for your yoga studio and

rationalize why and when you chose them.

e$.$ Based on our reading by Zhang and Huang, what are $2$ key factors to predict goal commitment?

How can you take a theory$-$to$-$practice approach to utilize this information in your rewards

program?