User experience in digital marketing

1. Users are normally classified according to engagement patterns, socio-economic, and digital platform characteristics. When reviewing the options for targeting, name at least three main methods used by digital marketers?

• Simple words to explain - you need to know the user's lifestyle before you engage them. an example, if you know a user values/leads a healthy lifestyle, then you can sell a healthy product to your user. Otherwise, you won't be able to engage the users to buy your product.

One of the important methods is Customer behavior in response and purchase (observed and predicted).

I need two methods to able to understand