user experience

1. When working with a client, how would you determine and document the objectives for digital engagement?

• The objectives represent the most important aspects of the communications strategy. They are decided in consultation with the client or stakeholder. The customer will state their objectives for the digital engagement plan. For example, increase the participation, increase subscribers to increase positive engagement.

1. Users are normally classified according to engagement patterns, socio-economic, and digital platform characteristics. When reviewing the options for targeting, name at least three main methods used by digital marketers?

• Simple words to explain - you need to know the user's lifestyle before you engage them. an example, if you know a user values/leads a healthy lifestyle, then you can sell a healthy product to your user. Otherwise, you won't be able to engage the users to buy your product. One of the important methods is Customer behavior in response and purchase (observed and predicted).

1.The following comment was posted on the company facebook page. reply that ensures the brand and integrity of the organisation on the facebook platform is maintained as well as meets the guidelines and performance indicators for communicating with customers.

• Posted by Mary Lu on 28th of this month:"I rang your call center today to order coffee beans and your staff there just have no clue. I was directed to your products page on your website to buy online - but what a surprise - your website does not have a payment facility.#sale-fail"