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User Liam worked as a software engineer in a tech company. The company had recently launched a Green Initiative where employees were encouraged to carpool
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Liam worked as a software engineer in a tech company. The company had recently launched a "Green Initiative" where employees were encouraged to carpool or use public transportation to reduce their carbon footprint. The company even offered incentives like gift cards to those who participated. Liam loved the idea and saw many of his colleagues taking advantage of it
However, Liam lived in a remote area where public transportation was not accessible. Additionally, none of his colleagues lived nearby so carpooling was not a viable option. He was unable to participate and worried that the company was indirectly penalizing those who, like him, couldn't be part of the initiative. He was unsure whether to voice his concerns or just let it beChapter highlights four basic perspectives as to why organizations may choose engage in CSR and, as a result, what types of CSR actions they may take eg corporate sustainability; reputation management; social impact management; triplebottom line. Pick two of these perspectives and explain how this initiative makes sense from those two perspectives.
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