1. Using a distributor or agent to move your product from manufacturer to customer represents what "p" of the marketing mix?

   	a.	Product
   	b.	Price
   	c.	Place
   	d.	Promotion

2.

1. The equation for figuring contribution margins is:

   	a.	Price - profit
   	b.	Price - variable costs
   	c.	Price - fixed costs
   	d.	Price - sales/promotion costs

3.

1. Which document records all the companys revenues and expenses, compares them, and calculates the difference between them?

   		The income statement
   		The balance sheet
   		The production cycle
   		The inventory turnover rate

4.

1. Which document records all the companys revenues and expenses, compares them, and calculates the difference between them?

   		The income statement
   		The balance sheet
   		The production cycle
   		The inventory turnover rate

5.

1. What tool do businesses use to measure the overall progress strategically?

   	a.	The balance sheet
   	b.	The balance scorecard
   	c.	The balanced approach
   	d.	Profit, price, promotion and place.