Using a mix of transaction selling and consultative selling can be consistent with a sound multiple relationship strategy. O True O False Question 8 2 pts Which of the following firms is least likely being consistent with the marketing concept? O A firm focused on generating profitable sales over the long run. A firm focused on satisfying its customers better than the competition does. O A firm focused on marketing more than selling. A firm whose marketing managers work closely with the production function. O A firm whose top marketing executive is the sales manager. 4 Question 9 2 pts