Question
Using a product (goods or services) and the information from the readings, create a buyer behavior model for the product. Next, create a model for
Using a product (goods or services) and the information from the readings, create a buyer behavior model for the product. Next, create a model for an organizational buyer vs. an individual consumer.
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Marketing Research
Authors: Alvin C. Burns, Ronald F. Bush
7th edition
0133074676, 978-0133074673
