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Using a product that you regularly purchase as the example write a one-page summary that answers the following four questions. Does the product or service
Using a product that you regularly purchase as the example write a one-page summary that answers the following four questions.
- Does the product or service have a competitive advantage (cost, differentiation, etc.)? If not, what is your recommendation for it to attain a competitive advantage?
- Is the competitive advantage sustainable because of relevance or defensibility? If you answered no to question one, how would your recommendation lead to a sustainable competitive advantage?
- What barriers does the competition face to entering the same market or gaining a competitive advantage?
- What is the value provided to customers, and is that value a sustainable competitive advantage? Why or why not?
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International marketing
Authors: Philip R. Cateora, Mary C. Gilly, John L. Graham
15th Edition
9789339204464, 9780073529943, 9339204468, 007352994X, 978-0077446956
