Using a recent product purchase, evaluate your own decision-making process leading up to the purchase decision (including both external and internal factors that motivated this decision).

Please be sure to evaluate the following:

What led you to realize that you needed or wanted to buy in this product category?

How many alternatives (if any) did you consider?

How did you decide to buy the alternative you chose?

Which product attributes were important? Why was it important that the product have these attributes?

Are there other key associations (e.g., beliefs, feelings, memories, etc.) that come to mind when thinking about this product that have not already described?

Will you buy this same product (and brand) again? Why or why not?