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Using Airbus innovation as a case study, explain the following: why innovation is needed in today's firms. what innovative success transpired within the case. what
Using Airbus innovation as a case study, explain the following:
- why innovation is needed in today's firms.
- what innovative success transpired within the case.
- what were the types and contributions of data analysis to innovation development in the case organization.
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Contemporary Management
Authors: Gareth Jones, Jennifer George
9th Edition
0077718372, 978-0077718374
