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Using an ad for a movie as an example, I need to explain the 4 parts of structure of a persuasive message can influence its
Using an ad for a movie as an example, I need to explain the 4 parts of structure of a persuasive message can influence its effectiveness
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Marketing Research
Authors: Alvin C. Burns, Ronald F. Bush
7th edition
0133074676, 978-0133074673
