Using an industry with which you are familiar, apply each element of Porters Five Forces model to the industry by briefly explaining how each element affects the industry.

1) The threat of New Entrants - 2) Power of Suppliers- 3) The power of Buyers - 4) The Threat of substitutes - 5) Rivalry among existing competitors

Selecting one company from within that industry, select 2-3 of the 8 general environment trends, that are having or could have the most impact on the company. Justify your selection of trends using sources.

1) Complementary products or services;

2) Technological change ;

3) General economic conditions;

4) Population demographics;

5) Ecological/ natural environment;

6) Global competitive forces;

7) Political, legal, and regulatory forces;

8) Social/cultural forces.