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Using an organization of your choice, explain the organization marketing plan, putting emphasis on the tactical elements of the plan. Answer A marketing plan is

Using an organization of your choice, explain the organization marketing plan, putting emphasis on the tactical elements of the plan.

Answer

A marketing plan is the central instrument for directing and coordinating the marketing effort. It operates at a strategic and tactical level.

Tactical

Product features

Promotion

Merchandising

Pricing

Sales channels

Service

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