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Using Apple IPhone as the example , answers the following four questions. Which customer market segments (groups) are being targeted? How does the marketing of

Using Apple IPhone as the example , answers the following four questions.

  1. Which customer market segments (groups) are being targeted?
  2. How does the marketing of the product or service target customers based on their behaviors?
  3. Of the segments being targeted, which groups do you believe offer the most capacity for growth and profit, and why?
  4. What competition is the product or service facing in these most valuable segments?

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