Using between five hundred and one thousand words, propose a business innovation to a product or service that is based on a principle of behavioral economics and finance. Your idea must be original and must be your own. Your proposal should specify your idea, what problem or question it addresses, what behavioral principle it is based on, and how you would implement your idea in practice. For example, your proposal could be an innovative nudge to help people make smarter judgements or decisions. Perhaps this proposal leads to you creating your own, real business or non-profit innovation based on your insights.