Question
Using Buyer Utility Map; identify the areas where Compte-Nickel can create their utility spaces while competing with traditional banking sector. Explain the differentiation factors as
Using Buyer Utility Map; identify the areas where Compte-Nickel can create their utility spaces while competing with traditional banking sector. Explain the differentiation factors as mentioned in case study in comparison to its competitors.
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International marketing
Authors: Philip R. Cateora, Mary C. Gilly, John L. Graham
15th Edition
9789339204464, 9780073529943, 9339204468, 007352994X, 978-0077446956
