Question
Using Ferrari, Lamborghini, Hyundai, Kia, Ford, and General Motors, construct a strategic group map. Use price/reputation for the Y axis, and product breadth for the
Using Ferrari, Lamborghini, Hyundai, Kia, Ford, and General Motors, construct a strategic group map. Use price/reputation for the Y axis, and product breadth for the X axis.
What two direct competitors can be identified from the strategic map? Using 3 factors on competitor profiles, justify which company from the strategic group map is in a stronger competitive position?
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International marketing
Authors: Philip R. Cateora, Mary C. Gilly, John L. Graham
15th Edition
9789339204464, 9780073529943, 9339204468, 007352994X, 978-0077446956
