Using financial consultancy services as the business and investment services as the important feature.

1. Describe the general nature of the business and identify important or unusual features. Introduction 2. Identify any businesses that use a similar business model to what you propose. Explain how your model might be different.

Products and Services 3. Explain how your business will be specialized in terms of the products and/or services you will offer.

The Customers 4. Explain how your business will be specialized in terms of the customer groups you will be targeting.

The Location 5. Briefly describe the location and site of the business, explaining why these choices are appropriate.

The Opportunity 6. Identify any circumstances or events that have led to a need that your business intends to satisfy. Be clear on why now is a good time to start a business like this.

The Owners 7. Name and give a brief background for each of the owners. Explain why this history is appropriate for running a business such as this one. Attach a resume for each of the owners as an appendix.

8. Identify entrepreneurial abilities of the owner(s) and, if there is more than one owner, clarify the complementary nature of the relationship. Explain any personal motivation for going into business now.

9. Briefly estimate the minimum amount of money you (and any partners) will have to withdraw from the business each month in order to survive (or how long you can survive without relying on the business).

10. Identify the legal form of the business and clearly state who owns and how much of the company. Explain your reasons for this legal setup.