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Using Ford Motor Company and Apple Inc. as two manufacturing companies and McDonald's and Marriott International as two service companies, Evaluate the role their inventory
Using Ford Motor Company and Apple Inc. as two manufacturing companies and McDonald's and Marriott International as two service companies, Evaluate the role their inventory plays in the company's performance, operational efficiency, and customer satisfaction
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Marketing Management
Authors: Mark Johnston, Greg Marshall
3rd edition
1259637158, 978-1259637155
