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Using FruitCast as a case study, critically reflect on the importance of innovation for organisations. In your reflection, analyse how innovation has played a pivotal

Using FruitCast as a case study, critically reflect on the importance of innovation for
organisations. In your reflection, analyse how innovation has played a pivotal role in
FruitCast's mission to transform agricultural practices. Evaluate the impact of innovation on the company's growth, investment, and potential influence on the soft fruit industry.

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