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Using insights, details and exaxaple form case, MAIN CASE Lemonade: Disrupting Insurance with Instant Everything, Killer Prices, and a Big Heart By: Elie Ofek, Danielle

Using insights, details and exaxaple form case, MAIN CASE

Lemonade: Disrupting Insurance with Instant Everything, Killer Prices, and a Big Heart

By: Elie Ofek, Danielle Golan

1 .

Why are consumers drawn to Lemonade? What is happening to consumers and why does the Lemonade product appeal to them?

2 .

If you were to recommend going to Europe which country would you suggest launching in first? Why?

(

draw on characteristics of the company

/

product and market.

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