Question
Using Integrated Marketing Communication theories and frameworks, and also using additional secondary research to support your response: Identify three current and three future challenges that
Using Integrated Marketing Communication theories and frameworks, and also using additional secondary research to support your response:
Identify three current and three future challenges that companies are facing in "integrating" marketing communications to consumers.
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Principles of Marketing
Authors: Philip Kotler, Gary Armstrong
14th Edition
132167123, 132997266, 9780132997263, 978-0132167123
