Using NAICS Identify the industry which your product/business on Selling artwork online. is part of 2. Select a source of competitive advantage that you recommend for your product or service (i.e. Cost, Product/Service Differentiation, and Niche)? 3. Develop a Business mission statement for your product/service and provide a breakdown as per the four essential questions your company's mission statement must answer: What do we do? How do we do it? Whom do we do it for? What value are we bringing? 4. Develop at least three (3) SMART Marketing Objectives. 5. Explain your choices and provide some rationale for your work in items 1 - 4 above. B: This piece of your comprehensive project will focus on examining the external marketing environment. 1. Develop a brief description of each external marketing environmental factor (i.e. CREST- Competition, Regulatory, Economic, Social, and Technological) as they apply to your product/service. 2. You are expected to provide evidence of secondary market research using a minimum of 2 relevant sources for each factor. 3. Based on your secondary research, comment on whether these factors present an opportunity or threat to your plan. Provide some rationale for your assertions. In-text citations (footnotes) to support your position are