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using one of the three brands (Chanel, Gucci, and Louis Vuitton) In the context of market segmentation, targeting, and positioning (STP), explain what was the

using one of the three brands (Chanel, Gucci, and Louis Vuitton)

  • In the context of market segmentation, targeting, and positioning (STP), explain what was the brand's problem or situation? How did the marketers address the problem? What one or two determinant attributes describe the "space" that the brand occupies? How did collaborations enhance this brand position?

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