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Using our Marketing textbook, (Hartley, R.K. S. (2016). Marketing), can you please help me explain why it's important to test new products prior to launch.

Using our Marketing textbook, (Hartley, R.K. S. (2016).Marketing), can you please help me explain why it's important to test new products prior to launch. More importantly, please explain to me what the testing of a new sports bar app would most likely need to pass through.

Thank you so much.

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