Using P&G(Proctor & Gamble) product Microban 24 answer the following:

• Identify 2-3 marketing strategies or tactics you believe would be effective at reaching the target segment, and briefly explain why they are a good fit.
• List the competitive advantages.
• Describe the positioning strategy you recommend using. Why do you think this is the right approach? Develop a positioning statement using this formula: "To [target audience], [product/service/organization name] is the only [category or frame of reference] that [points of differentiation/benefits delivered] because [reasons to believe].^[1]

^[1] Source: Equibrand: http://equibrandconsulting.com/templates/positioning-templates