Using Porter's 3 Competitive Strategies (Cost leadership, Differentiation and Focus), compare Porsche and Kia strategies. In general, which is the main strategy that each automobile favours. Justify your answer in detail.

Dash was trying to decide where to study and what course to study. He had just completed his final year of secondary schooling in India. He had a difficult decision to make. Identify the type of decision choice Dash is faced with. In your answer you need to explain the major differences between programmed and non-programmed decisions using an example to show your understanding.