Using problem ideation approach, identify business ideas. Identify at least 5 societal problems then think of a business idea related to your field of discipline that will solve the problem. Briefly describe the problem as well as the business idea.

Problem description	Business idea Description (describe how will it solve the problem;	Group of people who will be benefited by the business idea

2. Based on the four criteria: attractive, achievable, durable and value creating, select the best idea. Explain why you think the business idea is attractive, achievable, durable, and value creating.