Question
Using Product and Branding concepts, identify a specific brand that has developed a high level of brand equity. What specific aspects of that brand establish
Using Product and Branding concepts, identify a specific brand that has developed a high level of brand equity. What specific aspects of that brand establish its brand equity? (You are not allowed to use brands that are within the top 3 of their categories. eg Nike, Apple, Starbucks, etc.)
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Marketing Channels
Authors: Rosenbloom
8th edition
9781133707578, 324316984, 1133707572, 978-0324316988
