Question
Using Rcmdr: Conduct a regression analysis to test this question: what are the impacts of click through rate, CPC, adRank, and the newly created dummy
Using Rcmdr:
Conduct a regression analysis to test this question: what are the impacts of click through rate, CPC, adRank, and the newly created dummy variable numberofwordsdumm on adQuality? Please include regression results in your WORD document
Using Python for exactly same task: Conduct a regression analysis in Python by Jupyter Notebook to test this question: what are the impacts of click through rate, CPC,adRank, and the newly created dummy variablenumberofwordsdumm onadQuality?
Please include regression results in your WORD document
Submit your Jupyter Notebook for all the related codes.
Summary Report in WORD:
Section 1: results from Rcmdr
Section 2: results from your Python codes
Section 3: your answers for the following questions:
Is having many words in the Ad beneficial to adQuality? What is the magnitude of this impact, i.e. interpret the coefficient on the dummy var. What is the possible reason for this impact?
Do you think this is an useful model given F test result?
Please write down all positive influencing factors, and the negative influencing factors, respectively.
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